Welcome to the Best Squid Jigs 2025 article from FishingMad. Targeting squid has become such a popular form of fishing, and the range of squid jigs and innovations in recent years is quite remarkable. The extensive volume of squid jigs on the market can be confusing and overwhelming for consumers, making it challenging to understand which squid jig to buy and why. These days, you can buy squid jigs in various colours, sizes, and sink rates, with some featuring rattles, UV cloths, and even flash boost.
We have extensively tested a broad range of squid jigs on the fishing market over many years and detail our favourite options and why. We take into account price, performance, quality, features, colours, durability, and availability, and share our favourite picks across different price points to help you make an informed decision when buying your next squid jigs.
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Top 10 Squid Jigs in 2025
Shimano Sephia Clinch Flash Boost – Top Pick
- Performance
- Price
- Features
- Durability
Have you ever wondered if the colours and technology advancements in squid jigs are made for the squid or the consumer? However, we’re super excited about the new and refined Shimano Sephia Clinch flash boost squid jigs. These squid jigs are unique with an internal panel that shimmers continuously using a patented reflective mirror suspended by micro springs, which harnesses light and UV rays to attract squid throughout the water column. The continuous movement of the mirror within the body is produced by kinetic energy, which is highly effective for these visual hunters when the jig is paused, as this is when the squid is most likely to strike.
These jigs recently received an update as the new model features an internal rattle to mimic the sounds and vibrations of a fleeing prawn or bait fish, and combined with the Flash Boost reflective mirror, this Shimano squid jig is unique and has remarkable catch rates. We have also found the sinking rate and action to outperform many squid jigs on the market through extensive testing. Available in 2.5, 3.0, 3.5 and 10 colours exclusive to the range. The technology here looks outstanding and performs well. These squid jigs are widely available from most fishing retailers in-store and online. Sold on average for $24 each. We encourage you to watch the video below, which shows these squid jigs in action.
Learn how to catch squid with this tutorial by FishinMad
Yamashita Egi Oh Live – Top Pick
- Performance
- Price
- Features
- Durability
Yamashita Egi Oh squid jigs are a popular choice amongst consumers and for good reason. Available in 20 different colours ( including some of our favourites such as rainbow ). They are available in 3 different sizes: Size 2.5: 10.5g Sink Speed 5.0 sec./m, Size 3.0: 15g; Sink Speed 3.5 sec/m, Size 3.5: 20g; Sink Speed 3.0 sec/m. These squid jigs incorporate many smart features including a thermal storage cloth that transfers light into heat, an environmentally friendly tin sinker, stainless steel hooks, a patented Slim Nose design that creates a sharp darting action, 490 Glow which is the best wavelength of visible light for the squid eye to see is 490nm, UV Body that reacts to light, which is known as Keimura, and increased action with higher lifts and side to side darting.
Yamashita Egi Oh live squid jigs are widely available from most fishing retailers in-store and online. Sold on average for $20 each, they have performed either equally or better than the more expensive high-end squid jigs in our extensive tests. We highly recommend those jigs and encourage you to watch the video below, which highlights just how good they are.
Watch the Yamashita Egi Oh Live in action as we tangle with some large squid of Western Port.
Rui squid jigs – Top affordable pick
- Performance
- Price
- Features
- Durability
There is nothing worse than losing an expensive squid jig, and this brings us to Rui squid jigs, which offer consumers a combination of reasonable price and good performance. This online retailer offers a wide range of colours, features, and sizes, with most items priced at $11.99, appealing to a broad consumer base. We were impressed with the foils, colour range and glows. With many designs customised to local fishing conditions. We took a liking to stand-out jigs such as the translucent green, yellow and red jigs called the Hulk. The mixed red and gold foils labelled Coca-Cola and the UV glow of the Night White Tiger. We were also satisfied with the delivery, with the majority of our orders being received within 48 hours, not to mention the free shipping Australia-wide.
Size 4.0 25g Sinking Rate 2.8-3.0s/m, Size 3.5 20g Sinking Rate 3.0-3.2s/m, Size 3 14.5g Sinking Rate 2.9-3.1s/m, Size 2.5 8g Sinking Rate 3.3-3.5s/m,
These squid jigs are only available online from eging.com.au or eBay. The most appealing thing about these squid jigs is the price, with most of their line-up available for $14.99 each, which is a remarkable value. The components may not have the same quality as high-end squid jigs; however, in our extensive tests, they were reasonably durable and handled our local conditions with ease. You can read our full Rui Squid Jig review here.
Daiwa Emereldas Amorous Jointed Jig
- Performance
- Price
- Features
- Durability
We have always been massive fans of the Daiwa Emeraldas range of fishing rods and reels designed specifically for squid fishing. New for 2025 is the Amorous jointed squid jig. These are an innovative design and the first of their kind in Australia. The squid jig is separated into two pieces, the head and the body, allowing it to move up and down to achieve a profound, erratic, and lifelike swimming action. They also have multiple eyelit points you attach your line to, which can change the swimming action. The nose eyelet creates a sharp, vertical darting action ideal for up-and-down movement, whilst connecting to the head eyelet creates a wide, sliding motion that covers more water and mimics a fleeing baitfish. You always wonder whether innovation in the squid scene is there to lure the angler or to lure the squid, but you can’t deny that these look fascinating, and our early results on the water to date have been pretty good. They weigh 13.5 grams, have a subtle sinking action, and come in 10 available colours.
These squid jigs are widely available from most fishing retailers in-store and online. Sold for $22.99
Inku Squid jigs – New Riser
- Performance
- Price
- Features
- Durability
New to the Australian market in 2020 is INKU squid jigs. In 2023, V2 of these jigs came to the market with an improved design and additional colours, taking the range to 10 available colours and some real standouts, including Rainbow Magic, DynaWhite, and Dark Knight. Keep an eye on this manufacturer as our tests have been really positive to date, with reasonable catch rates. They also offer bulk packages including UV torch, net and quick-change clips. These squid jigs retail for $16.49 and can be bought directly from the manufacturer’s website. They have also come to market with their own squid rod. You can see a more detailed review of INKU squid jigs here.
Gan Craft EgiJya
- Performance
- Price
- Features
- Durability
Gan Craft Egi Jya are beautifully made squid jigs, but come with a steep price point that may scare away some consumers. The colours, shape, design and components of these squid jigs are pretty remarkable. In fact, they almost look too lovely to use. That being said, our tests with these jigs were quite comparable to other jigs at a similar price point. These jigs incorporate a unique shape that includes a slow darting action. We were very impressed with the look and feel of these squid jigs, but it is painful losing them. These squid jigs are available from fishing retailers in-store and online, but can be challenging to find at times. Sold on average for $30 each.
EVERGREEN Egi Bancho
- Performance
- Price
- Features
- Durability
The EverGreen Egi Bancho squid jigs are one of the best squid jigs available on the market today. Famous across the world, these jigs feature the finish and performance of a jig from one of Japan’s biggest fishing tackle companies. Beautiful colours and designs are finished with stainless steel barbs that complete a quality squid fishing lure. These squid jigs can be challenging to find, sold in-store and online with limited distributors nationally. Sold for $34-$40 each in most retail outlets and stores we have found. Performance and outstanding design come at a fair but steep price point.
Harimitsu Sumizoku Squid Jig
- Performance
- Price
- Features
- Durability
Harimitsu is a household name in the overseas squid scene. Over many years, it has proven to be a great jig, offering a wide colour range, action, and features. Available in sizes 2.5, 3.0, 3.5, and 4.0, there is undoubtedly something in the range for every angler and every bit of water. These squid jigs can be challenging to find, sold in-store and onlin,e with limited distributors nationally and sold for $25 each in most retail outlets and stores we have found. Performance and outstanding design come at a fair but steep price point.
Chasebaits Kraken Egi
- Performance
- Price
- Features
- Durability
Formally known as Fish Candy, the Chasebaits ( River 2 Sea ) Kraken Egi squid jigs offer a good range of affordability and features, with some impressive colours across their range of jigs. These jigs are made to suit Australian conditions and not just another imported product. This product offers a good range of features and performs well at an affordable price point.
Size_ 2.5 | Weight 10.5gm | Sink Rate 4.5sec/m, Size_ 3.0 | Weight 14.5gm | Sink Rate 3.8sec/m, Size_ 3.5 | Weight 19.5gm | Sink Rate 3.5sec/m, Action _ 45 degree Glide
These squid jigs are widely available from most fishing retailers in-store and online. Sold on average for $17 each
You-Zuri Aurie Egi
- Performance
- Price
- Features
- Durability
These squid jigs are widely available from most fishing retailers in-store and online. Sold on average for $22 each
Additions or corrections
Thanks for reading this Best Squid Jigs 2025. You can also see many fishing videos around Melbourne and Victoria. If you have any questions, corrections or additions, then please direct them to enquiries@fishingmad.com.au and we will get back to you as soon as we can.
