It’s difficult to get your head around the explosion of squid jigs released on the market in recent years. There are just so many squid jig variations with jigs at different budgets, sizes, weights, styles and colours. There are squid jigs with rattles, UV glow, reflective cloth, shiny foils and 3D imitations mimicking prawns or shrimp. It’s almost difficult to not get overwhelmed by the mass volume of choices. I have spent as little as $7 and as much as $38 on a squid jig in recent times and had mixed results.

What are Rui squid jigs

I recently took a few mates out in my boat for a squid fishing session in Port Phillip Bay. Shortly into our trip, they started talking about these Rui squid jigs. They explained further about these affordable squid jigs which come in a great range of colours and sizes that you can purchase from eBay for around $10. I was sceptical but they had a few on deck to show me. They looked really good and so decided to test them out. My mate rigged up a 3-gram Rui squid jig in green and red labelled the Hulk colour. I rigged up a 3.5 gram in with a red and black colour called coca cola. It only took a matter of minutes before I landed my first squid. But it didn’t stop there to my surprise, we both bagged out in less than an hour. 20 squid on deck in a very short amount of time.

Was this luck or pure coincidence so to properly test them out we went out again the following weekend. Rigged up with the same squid jigs but in different colours. Going with Golds and bright oranges. Again, we had similar results bagging quite effortlessly. After a few successful sessions, I was convinced that these offer great performance and terrific affordability.

Video in action

Here is a funny video I recently recorded. A squid session on my boat. I bag out in 35 minutes using these jigs whilst the other 2 anglers on the boat catch almost nothing. It’s a very humorous video with lots of sledging but does highlight these squid jigs in action

Time to buy some of my own Rui squid jigs

After this success, I spoke with several local squid experts who informed me that these are manufactured overseas by Wuzei Xia and sold locally by Rui Tang and now in conjunction with Reedys Rigz. Next I decided to go online and find out more and load up with a few of my own Rui squid jigs. I visited their online store which is hosted on eBay. I was very surprised by their extensive range of colours and sizes available. The squid jigs were all priced between $10.99 and $11.99 which included free postage. I bought 5 squid jigs in Red, Gold, Green, Orange and Black. They arrived the very next day in the post and I was soon back out on the water catching more squid.

When you buy something for $10 you’re expecting to use a Chinese knock off that’s built cheap. However, these squid jigs are good and offer amazing affordability. You get quality spikes, an great colour range and the ones I have bought have been quite durable without too many signs of damage other than some marks on the cloth. I lost one jig which was taken by a toadfish and chewed the jig to pieces and lost another to a huge squid when my light leader snapped. Let’s face it it’s not the end of the world when you lose a squid jig that only cost you $10.

The action on them is also quite good. I was surprised at how many squid I caught with the rod just sitting in the rod holder as we slowly drifted unanchored in our boat.

Rui squid jig sizes and sinking rates

4.0 size 25g Sinking Rate 2.8-3.0s/m

3.5 size 20g Sinking Rate 3.0-3.2s/m

3 size 14.5g Sinking Rate 2.9-3.1s/m

2.5 size 8g Sinking Rate 3.3-3.5s/m

Rui squid jig Colour choices

The colour choices were almost endless. Multitone, shiny blended foils, stripes and straight colour options and limited-edition themed colours. Coming in Silvers, Golds, Blacks, Greens, Reds, Yellows, Oranges Pinks, and even Rainbow. Then there are natural imitation styles such as pilchard and whiting. Finally, there is out there artistic looking that in some respects reflect some of the Yamashita live series.


Great for land base fishing

It was great to see they also had for sale Rui tip weights, 10-gram lead that moulds around the front of your squid jig to allow for even further casting distance. That being said something when land base fishing a light 2.5 gram is best for slow sinking rates and other times the sheer weight of a 4-gram jig is more than enough to give you long casting distance.

What did we like about Rui Squid Jigs

Amazing affordability

Very extensive range of colours and some great colour options

Good quality components

Performed well multiple bag out sessions


Buyer Ratings of Rui Squid Jigs

Rui Tang is the entrepreneur of Rui jigs. Online the seller has a 99.99% satisfaction rate after selling nearly 5,000 units so that feedback must speak for itself.

You can see Rui online store on eBay via the following link